“I can take criticisms but not compliments”
—James Taylor
Contestants on TV talent shows like American Idol and The X-Factor only have to face a panel of three or four judges, but your song will have to go through at least a dozen different judging panels on its way to being a chart hit.
Here are the 12 ‘jurors’ who will ultimately decide your fate as a hit songwriter:
1. Your fellow band members, or the musicians who will play on your demo. They must decide whether the song is worthy of their best efforts in the studio or on stage.
2. A music publisher must judge the commercial viability of your song and decide whether they can make money by (a) helping you or your band secure a recording contract or (b) pitching your song to an artist who might want to cover it.
3. A record company A&R rep must be convinced that your songs have the originality and commercial potential they’re looking for before they’ll consider offering you or your band a recording contract. Similarly, an A&R gatekeeper will judge whether your song is good enough to be offered to one of the other artists on their label.
4. A record producer must decide whether your song is outstanding enough for them to want to cut it (whether with you, your band or one of the producer’s other acts). In the case of a potential cover version, the producer must also judge whether the song will blend in with the other tracks that he or she is working on with the artist.
5. An artist manager—the person responsible for guiding an artist’s career—must judge whether your song fits the style and musical direction that the artist plans to take on their next record.
6. A recording artist must be moved by the song both personally and professionally to want to record it and perform it—and put their career on the line as a result.
7. A record company label manager must decide whether the artist’s version of your song is strong enough to be one of the 10 or 12 tracks that will be included on the artist’s next album. The label manager will also consider whether the track should be a single.
8. The record company’s promotions team must judge whether the track will get played on key radio stations. They have to believe in the song in order to really get behind it, take it to the media, and promote it like crazy to secure airplay.
9. Radio programmers must be convinced the song is what their listeners want to hear before deciding whether to add it to their playlists.
10. Television producers must be so impressed by the song that they’ll want to put you, your band, or the artist who covered the song, on their shows.
11. Trade music buyers for online retailers and bricks and mortar record stores will judge whether the track is commercial enough for them to stock it and promote the record in-store or on their website.
12. The public, of course, will pass final judgment. They must hear the song on radio or TV or online and love it enough to go out and buy the record … and perhaps recommend it to their friends via social media.
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