“I write from titles. I don’t write the first line of a song. It’s a mistake, because then you have to come up with the second one” —Sting
According to some estimates, more than one million new songs are released every year. That’s an awful lot of songs for you to compete with!
But you have a powerful weapon that can help you stand out from the crowd … YOUR SONG TITLE. A great title can be your song’s strongest selling point and the best way to attract the attention of listeners and buyers.
To make an impact, though, it is essential for the title to be unique and distinctive—and easy to remember. It must be able to tell people what the song is about in just one word or a single phrase, and in not more than seven syllables.
Intriguing and attention-grabbing titles are also essential to make your songs stand out when you submit demos to music publishers and A&R reps. They receive hundreds of new songs every week, but an interesting title can go a long way toward helping your song get into their ‘must-listen-to’ pile.
As Morrissey once remarked: “The title is often more important than the song be- cause more people will read the title than hear the song, and the title will draw them in or repel them…”
The title has to be the emotional foundation of your song. So don’t start writing until you have a title that moves you. If you’re not inspired by the title, then it’s unlikely that it will be able to achieve an emotional connection with listeners in order to sell your song.
So what makes a great title?
Experienced songwriters say short phrases or powerful single words work best. In fact, Foo Fighters’ Dave Grohl reckons writers should treat their song titles like bumper stickers. His advice is: “Keep them simple, catchy and straight to the point”.
Using action words in titles can attract attention and convey a strong image. And great ideas can come from newspaper headlines containing attention-grabbing phrases that people can relate to (after all, that’s what newspaper headlines are there for).
Ideas for good titles can come from anything and everything around you. So always be prepared. Carry a notebook or use the voice memo option on your phone to capture exceptional ideas when you spot them. And make sure you keep a titles list. Never let a great title get away!
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