79 – Getting Tense About Tense

Be careful not to fall into the trap of confusing listeners by not being consistent in your use of tense throughout a song. Remember, when people hear your song, they only know what you tell them in the lyrics—so it’s vital to make sure the time frame for a song is always clear and easy to follow. 

This means all lyric lines should be in the same tense instead of time-traveling be- tween past, present and future from line to line. The consistent use of tense is important because it locates your song’s story in a specific time and helps listeners understand when the situation or action described in the song takes place. 

If the tense keeps changing, there is a danger that listeners will end up bewildered, and may simply lose interest in the song. 

Getting the tense right can sometimes be a tricky business, though. Most people only think in terms of past, present or future. But, grammatically, lyricists are potentially faced with a multitude of different tenses. 

For example, the Simple Present Tense is used to describe events, actions or situations that have started but haven’t yet finished, although the lyric doesn’t explain when they started or whether they’re still active (e.g. “I go to pieces over you…”). 

The Present Progressive Tense is about something that is happening right now (e.g. “I’m going to pieces over you…”). 

The Present Perfect Tense draws attention to the present consequences of a past event that has now finished, as opposed to its actual occurrence (e.g. “I’ve gone to pieces over you…”). 

The Present Perfect Progressive Tense is used for an ongoing action in the past which continues right up to the present (or has recently finished), although the lyric doesn’t explain when it started (e.g. “I’ve been going to pieces over you…”). 

The Simple Past Tense recounts events or actions that happened at some point in the past and are now completed (e.g. “I went to pieces over you…”).

The Past Progressive Tense is used to describe events that were happening at a point in the past but are being talked about at this moment, and may still be happening currently (e.g. “I was going to pieces over you…”).

The Past Perfect Tense portrays situations that had already been completed at the specific point in time that you’re writing about (e.g. “I had gone to pieces over you…”).

The Past Perfect Progressive Tense is similar to the Present Perfect Progressive, except the point in time referred to in the lyric is in the past (e.g. “I had been going to pieces over you…”).

And there are many more different tenses with definitions that will make your brain ache!! 

The key, though, is to decide upfront which tense you intend to use in a new song and then stick to it. As you write more songs and gain more experience, you’ll start to develop an instinct for choosing the most appropriate tense for each song. 

The past tense is usually ideal for story songs that have a clear flow of time. The present tense is often best for love songs or songs with a strong emotional mes- sage. According to one study, more than 80% of up-tempo hits are set in the present. 

While the most effective lyrics tend to stay in one tense, it doesn’t mean the event flow within your song has to be linear. For example, you can use devices such as flashbacks as long as you include a transitioning word or phrase such as “I remember when…” or “Last night…”. This ‘linking’ phrase shows the connection between past and present and explains the change of tense to the listener. 

It is quite common for hit songwriters to show how past events have impacted on a current situation by putting the first two verses in the past tense and switching to the present in the chorus and final verse (e.g. “I was going to pieces over you” (in the verse) and “But I’m over you now and my life is full of sunshine” (in the chorus). 

There is often scope for changing tense in the bridge to provide a ‘release’ from the rest of the song. 

In general, though, it is best to avoid changing tense unless it is essential to your story. The tense that you choose for your lyrics can significantly affect the way your song connects with listeners. 

When you’ve finished writing your song, always check that the time frame or flow of time is consistent throughout. Make sure you haven’t unknowingly changed tense in places where you didn’t intend to. 

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80 – Your Rhymes Are Too Predictable

The ears expect certain rhymes, so you want to fool them because one of the things you want to do in a song is surprise an audience” —Stephen Sondheim  

As a publisher I have often listened to demos by aspiring songwriters and, despite always hoping to discover a fresh new talent, ended up feeling disappointed because I found that I could predict what the rhyme was going to be on almost every line. 

Inexperienced writers often weaken potentially good songs by going for the easiest rhyme, or by using the same rhyme sound too many times in a row. This simply makes the lyrics sound boring, monotonous and colorless.

It’s not enough to simply go through the alphabet looking for words that rhyme, irrespective of whether or not the chosen word helps to underpin the meaning of your song and drive the story forward. This lazy approach usually results in clichéd rhymes that we’ve all heard many times before. 

These days, you have to be more creatively adventurous. 

Historically, many pop songs in the rock era have featured ‘perfect’ rhymes where a one-syllable word is rhymed with another one-syllable word (such as ‘kiss’ and ‘miss’), or where two words have the same spelling in the last syllable (such as ‘love and ‘above’). But hit songwriting is more sophisticated these days, and publishers and A&R reps have much higher expectations of lyricists. 

In fact, many established songwriters now try to steer clear of perfect rhymes be- cause, they say, rhymes that are too exact can limit the expression of true emotion. Using ‘false’ rhymes which create word pictures, or convey what you want to say more accurately, can often be much more effective than pure rhymes. 

For example, today’s hit writers are more likely to rhyme words that don’t have the same combination of letters but sound similar (such as ‘clown’ and ‘around’, or ‘made’ and ‘late’). This is because sound-alike words can often engage listeners more than words with the same spelling. 

As Stephen Sondheim once explained: “One of the uses of rhyme is not only to focus the attention on the word, but to strengthen what you’re saying. So, you don’t make the least important word in the line the rhyme word.” 

You can also surprise the listener by having the rhyme fall on the second or third syllable of a multi-syllable word instead of at the end (i.e. put the rhyme on the syllable that is stressed most strongly in normal speech, such as ‘unachievable’ and ‘believable’). 

You can also rhyme a multi-syllable word with a word that only has one syllable (such as ‘sublime’ and ‘time’). This device can make a lyric much more interesting. It’s also okay to use a rhyming dictionary. Most top songwriters admit that they always keep a rhyming dictionary and a thesaurus handy. So don’t feel it will make you any less creative. It will actually make you more adventurous and give you many more options—including multi-syllable rhyme words that you might not otherwise have thought of. 

Even when you’re using a rhyming dictionary, don’t always go for the most obvious rhyme word. 

By digging deeper, and cross-referencing with a book of synonyms, you can often discover rhymes that inspire new themes or fresh ideas that can take your lyrics in a more exciting (and less predictable) direction. 

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81 – Not Varying Your Rhyme Patterns

Don’t make the mistake of using exactly the same rhyming pattern throughout your song. It is best to vary the rhyme scheme in the verse, chorus and bridge, so that each section is different and has its own personality. 

One of the most common traps that new songwriters fall into is creating a lyrical structure in the chorus that sounds too much like the verse. Changing the rhythm of the lyric—and the pattern or placement of the rhymes—can help to underpin a strong shift in the chorus melody and give your chorus a unique shape that really makes it stand out. 

As you build the song’s energy in the journey from the verse to the chorus, a change in the rhyme scheme—combined with a change in the melody—can help to prepare listeners for the all-important hook in the chorus. 

For example, your rhyme pattern in a four-line verse may involve making the first line rhyme with the third line, while the second and fourth lines also rhyme (this is known as an ABAB rhyme scheme and is the most common). 

You can then make the chorus sound different from the verse by switching to an ABCB scheme (where only the second and fourth lines rhyme) or an AABB scheme (where the first and second lines rhyme, as do the third and fourth lines). 

You can also establish a clear difference by varying the primary vowel sounds in each rhyme in the chorus—so that some rhyme lines end with long vowels and others have shorter vowel sounds. 

One way of building the lyrical rhythm in the verse is to use internal rhymes. This involves repeating vowels and consonants (and combinations of both) within each individual line. For example: “I’m lost in an ocean of restless emotion that only the lonely can feel”. 

But don’t forget, the rhyming pattern that you choose for the verse should be the same in every verse, while the rhyme scheme for the chorus and the bridge should remain the same whenever the chorus and bridge are repeated. 

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82 – Your Lyrics Won’t Motivate An Artist

If your aim is to have your songs recorded by established artists, don’t make the mistake of submitting a song that you know has weak lyrics—even if the song has an irresistible melody and a hook that is infectious and memorable. 

Artists and their producers are naturally attracted to catchy songs that stand out as potential hit singles. But the subject matter is equally important. 

What really motivates a singer to want to record a song—and perform it live—is an outstanding lyric that moves him or her in some way. It also has to fit with the artist’s on-stage image (whether that image is ‘sexy’, ‘cool’, ‘romantic’ or ‘rebellious’). 

Remember, there aren’t many successful artists who don’t write their own material these days. As a result, they are constantly being bombarded with demos from songwriters. Your offering will have to compete with the latest songs by some of today’s best professional writers. So the bar is set extremely high. 

As a song provider, your primary role will be to create distinctive songs that will help to build or sustain an artist’s career. You also have to enhance the artist’s appeal by coming up with fresh-sounding song themes and lyrics that will keep fans buying their records. 

That’s why you need imaginative lyrics that avoid clichés, but are still written in conversational contemporary language. You need an interesting story line about situations, struggles and hardships that the artist can relate to, and which he or she can use to evoke an emotional response within their fans. 

So you should never pitch a song that is just ‘okay’ lyrically. A song with a dynamic melody and trite lyrics is unlikely to be picked up. 

If you’re a solo writer, and you feel you’ve written a hit tune but just can’t come up with a lyric that does the melody justice, maybe it’s time to consider partnering with a skilled lyricist? 

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83 – Too Many Tongue-Twisters

Alliteration—the repetition of a particular sound in the stressed syllables at the beginning of adjacent words or phrases (such as “Mary, marry me in the morning”)—is a highly effective device that can make a lyric line stand out as a memorable hook in its own right. 

Other tools which can help to catch the listener’s attention include: assonance—the repetition of vowel sounds to create internal rhyming within phras- es (e.g. “without you I’m blue”)—and consonance, the repetition of the same consonant two or more times in short succession (such as “pitter patter”).

These devices can add interest to your lyrics when used sparingly. But new writers sometimes make the mistake of over-doing such clever wordplay—resulting in lyrics that may be hard to sing because they contain too many ‘tongue-twisters’. If you intend to sprinkle some clever alliteration, assonance and consonance into your songs, always consider your choice of words from the singer’s perspective. 

There are several key points to remember if you want artists to be able to sing your songs comfortably: 

—Single syllable words make a song much easier to sing. 

—Accented syllables should fall on the accented notes of the melody. 

—Vowels are far easier to sing and hold than consonants. 

—Too many sibilants (e.g. ‘s’, ‘z’, ‘sh’, ‘ch’) can cause problems, especially at the end of a word. 

—Some word sounds are harder to sing at the upper or lower end of a singer’s vocal range. 

—Words should ideally end with sounds that open the singer’s mouth, not close it. 

Of course, some songs are intended to twist singers’ tongues—such as the 1908 classic ‘She Sells Sea-shells on the Sea-shore’ (words by British songwriter Terry Sullivan and music by Harry Gifford), or Sylvia Fine’s ‘Tongue Twisters’ recorded by Danny Kaye in 1951. More recently, Ed Sheeran had a go with his song ‘You Need Me, I Don’t Need You’.

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84 – Not Using Enough Polish

Great songs aren’t written, they’re rewritten” ―R.C. Bannon  

One of the biggest mistakes that inexperienced songwriters make is to think their latest song is finished as soon as they’ve added the final chord or found a rhyme for the last line. The first draft could, of course, prove to be the one and the song may be ready for the demo studio. But in the majority of cases, ‘finishing’ a song is just the beginning. 

It means it’s time to start polishing the song to make it shine even brighter. 

Professional songwriters recognize this. Experience has shown them that every new song they write will probably need several re-writes before they have the final version. They’ve learnt that creating a hit song usually requires 10% writing and 90% re-writing. 

If you’ve already gone through the agony of having songs rejected by a publisher or a record company, ask yourself: Could I have made the songs better if I’d spent more time polishing them? 

You should never allow yourself to be discouraged by the amount of re-writing and lyric editing that may be necessary. Look on it as simply part of the overall song- writing process. 

Your aim should be to write great songs—not just settle for good ones. 

Pro writers often produce a first draft of a new song, put it down for a few days, and then listen to it again. That’s usually when they can tell if the song truly has potential. Listening to it from a fresh perspective enables them to spot the weaknesses and assess how the song can be improved. 

“The A material definitely lies beneath the B material,” the Goo Goo Dolls’ Johnny Rzeznik once said. “You have to sift through it to get to the good stuff. You can’t rush it. There is a time for your internal judge to come in and make the call, but you have to free yourself from that in the beginning stages of the creative process.” One of the purposes of this book is to give you a detailed checklist that you can measure your songs against, no matter how ‘finished’ you think they are. The aim is to help you improve each new song by making sure you haven’t made any fundamental mistakes at each key stage in the development of the song. 

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85 – Not Making A ‘Memo’ Demo

You may have sung your latest song a hundred times in your writing room or while performing it live on stage. But it is often hard to spot any remaining flaws in the song’s structure when you’re busy concentrating on playing your instrument and trying to give a good vocal performance. 

If the first time you get to listen back to a recording of your song is when you’re already in a professional demo studio, you could end up wasting expensive studio time by having to make last-minute adjustments to the song. 

The best way to judge whether a song is truly finished is to hear it back just like an ordinary listener. In other words, listen to it without singing or playing along. Just your ears and a lyric sheet. 

To do this, you need to make a simple recording of your new song—in effect, a rough ‘demo’ of the demo recording that you intend to make. 

“I recommend that writers record all the time,” said The Kinks’ Ray Davies. “When you’re writing, you’re doing this balancing act between the instinctive thing that leaps right out of you and the refinement of that moment. The first time you sing a line, you might use a weird phrasing, or put a line on the upbeat rather than on the downbeat. Shifts like that will change everything, and you have to document what you did … You can always play the tape and say, ‘Oh, that’s how I did it!’” 

This ‘memo’ demo should be an essential part of the re-writing and editing process. It can be as basic as a simple guitar/vocal or piano/vocal captured on a hand-held digital recorder or a smartphone. 

During the re-writing process, you should re-record and listen back to your rough recording every time you make more changes to the lyrics or melodic structure. You’ll be amazed how it gives you a different perspective on how the song can be improved. 

Once you’re absolutely satisfied with the song and your final test recording, you’ll then have something to play to the musicians and the vocalist (if you’re not planning to sing it yourself), so that they can learn the song in advance … and save you time and money in the studio. 

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86 – Hey Buddy, Can You Spare Some Time?

Unless you’re writing for your own band, or collaborating with other writers, song- writing can be a solitary endeavor. You’re left alone in your writing room day after day, night after day, fighting the twin demons of indecision and procrastination.

As Steve Forbert once put it: “The most annoying thing about songwriting is that you just have to put in the solitude and the time it takes to get it done. It requires a lot of alone time.”

That’s why it can be very useful to have a songwriting buddy. 

Your buddy could be a musician friend or a fellow songwriter you respect and trust—someone who will give you a chance to think out loud and be a sounding board for your new ideas. Ideally, your buddy should be someone who under- stands songwriting and whose encouragement, experience and insight will help you gain momentum and confidence in your own writing. 

Writers are often not the best judges of their own material, regardless of their level of experience or success. They often get so close to a song that it is hard for them to tell if it is truly finished or still has some weaknesses. 

At the crucial re-writing stage, your songwriting buddy can provide unbiased feed- back before you start spending hard-earned cash on a demo, or putting in the hours in your home recording studio. He or she can give you valuable criticism or informed praise from an outside perspective, and point out what still isn’t working in your song. 

If you don’t know any experienced songwriters, your buddy could always be a special person that you trust—such as your girlfriend, boyfriend, best friend, husband or wife. Someone you can take your stripped down ‘memo’ demo to—without feeling embarrassed or self-conscious—and ask for an honest opinion of the song. 

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87 – Beyond Reasonable Doubt

Don’t make the mistake of shying away from the tough decisions that often have to be made at the re-writing stage—especially when strengthening a song means having to change or leave out some of the favorite lyrics, rhymes, melodic phrases, chords, or even complete verses that you started out with. 

But you have to be ruthlessly honest with yourself. If you feel the song is the absolute best you can do beyond reasonable doubt (as they say in court), then go ahead and submit the song. But if you have the slightest doubt, you must be prepared to focus on identifying the song’s weaknesses (and fix them) before spending time and money on making a demo. 

If you aren’t willing to re-visit or re-work your songs and do whatever is best for each of them, then the rejection slips may continue to pile up in your letter-box. A song that is ‘close enough’ for performing on stage won’t be good enough for publishers, A&R managers and producers who have to operate in the tough commercial world of the music business. 

Re-writing and editing can be hard work. You have to do it without losing the spontaneity and spark of inspiration that gave you the idea for the song in the first place. It may require finding a fresh way of saying what you want to say in your song, or correcting some of the common mistakes highlighted in this book. But it’s essential step if you want songwriting success. 

As mentioned previously in this book, an easy method of monitoring your progress during the re-writing stage is to make a simple guitar/vocal or piano/vocal recording on a hand-held recorder or a smartphone every time you make adjustments to the song. Hearing the song back like an ordinary listener will give you a different perspective on the changes you’ve made and may highlight any remaining flaws in the song. 

‘Polishing’ a song is one of the most crucial steps in writing a hit, so it’s better to take your time and keep re-writing and editing until you feel the magic happen … and the song finally falls into place beyond reasonable doubt. 

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88 – Not Seeing Your Demo As A Selling Tool

If your ambition is to earn money from songwriting, it’s important to remember that a demo is more than just a permanent recording of your song for posterity. A demo is the advertisement for your song. It’s your billboard. 

Like any advertisement you see on TV or in a magazine, your demo has to be able to attract people’s attention and stimulate their interest. Most importantly, IT HAS TO SELL. 

Just like any other business, you have to invest in marketing and selling your wares. A demo is your most important sales and marketing tool—whether you’re trying to get a record deal for your band or yourself as a singer-songwriter, or offering your song to a music publisher, or pitching your songs direct to producers. 

So it is crucial to spend time getting it right. 

Most publishers, A&R reps and producers are busy people who continually work under pressure. You may only be able to get them to listen to your demo once. That means it has to make an immediate impression and hit them right between the eyes (or, preferably, between their ears) first time around. 

In the advertising world, they give each brand a ‘USP’ (a unique selling point) in order to differentiate it from rival brands. In effect, the message of every ad you see is: “Buy this product and you’ll get this specific benefit” (the USP). 

You have to make sure that your demo conveys your USP. It has to show publishers and record labels how they will benefit if they ‘buy’ into your songs and sign you up. 

Whether you make a demo with your own home recording set-up or in a professional studio, the recording needs to measure up to the highest quality standards expected by music industry pros. But that doesn’t mean it has to be an expensive, full-band studio production with all the frills. 

If the demo is designed to sell the song itself, it doesn’t require much production. It just needs to sound professional. All you need is a solid and tight rhythm track with a strong lead vocal that stays in tune. The vocal should be upfront in the mix so that listeners can hear the lyrics clearly. However, a good song should still stand out even if the demo only features one voice and a single piano or guitar. 

An artist demo for a record label usually requires a little more production to show- case your sound and originality. It doesn’t have to be as polished as a finished record, but it must demonstrate your performance intensity, emotion, depth of musical substance … and your star potential. 

If you’re a singer-songwriter or in a band, video demos are now a relatively low- cost option for getting your material noticed. 

Many publishers and A&R reps now regularly search YouTube for new writers and artists. Lana del Rey, for example, was discovered and signed by Interscope Records after John Ehmann, the company’s senior director of A&R, spotted her video for ‘Diet Mountain Dew’ on YouTube. 

But you have to apply the same quality criteria to a video demo as you do to an audio demo. Your footage won’t impress an A&R exec if it looks amateurish and the sound quality is terrible. So don’t just shoot it on a smartphone and upload it. Many recording studios now offer a video facility as well as audio recording. So use the best audio-visual technology you can afford to showcase your style and sound, and most importantly the song itself. 

Remember, you’re running your own small business, so you need to take a risk and invest in the stuff you’re selling in order to make money from it. But, as mentioned earlier in this book, your product (your song) has to be right… and the quality of your audio or video demo has to make you look and sound like a pro. 

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